摘要 : The purpose of the paper was to measure mobile banking customers' channel attribute preferences in two different banking services, namely request for account balance service and bill paying. An Internet survey was implemented and ... 展开
作者 | Tommi Laukkanen |
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作者单位 | |
期刊名称 | 《International Journal of Mobile Communications》 |
页码/总页数 | p.123-138 / 16 |
语种/中图分类号 | 英语 / TN |
关键词 | consumer customer preferences mobile services mobile banking mobile communications conjoint analysis |
馆藏号 | TN-204 |