摘要 : In recent years,research in economics generally and public economics specifically has been enriched by incorporating insights from‘behavioural economics’in standard economic models.Behavioural economics is broadly defined as the a... 展开 In recent years,research in economics generally and public economics specifically has been enriched by incorporating insights from‘behavioural economics’in standard economic models.Behavioural economics is broadly defined as the application of methods and evidence from other disciplines–sociology,anthropology,law,accounting,and,especially,psychology–to the economic analysis of individual(and group)behaviour.Behavioural economics is based on a seemingly simple and obvious observation:individuals are not always the rational,outcome-oriented,self-controlled,selfish,and egoistic consumers envisioned by much of standard economic theory.Recognising these‘deviations’from the long-accepted economic view of how individuals behave and incorporating them in economic models of individual behaviour have led to a more realistic view of how individuals make choices. 收起