摘要 : It is an effective means for merchants to carry out precision marketing and improve ROI by using historical user behavior data obtained from promotional activities in order to build a model to predict the repeat purchase behavior ... 展开
作者 | Junchao Dong Tinghui Huang Liang Min Wenyan Wang |
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作者单位 |
School of Computer Engineering Guilin University of Electronic Technology Beihai 536000 Guangxi Province China
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期刊名称 | 《电子研究与应用》 |
页码/总页数 | P.12-19 / 8 |
语种/中图分类号 | 汉语 / TP1 |
关键词 | Data mining Business intelligence E-commerce BERT Multilayer perceptron |
基金项目 | Shaanxi Provincial Education Science Regulations“Fourteenth Five-Year Plan”Project“Research on the Application of Educational Data Mining in Applied Undergraduate Teaching:A Case Study of‘Computer Application Technology’Course”(Project Number:SGH21Y0403);The 2020 Bureau of Shaanxi Provincial Sports Regular Project(Project Number:2021392);The Special Research Project of Xi’an Jiaotong University City College(Project Number:KCSZ01005)。 |